A morning skincare routine with Petal Hour
I made three TikTok videos showing how I use Petal Hour’s skincare range in the morning, with close-ups of the textures and product photos for the brand.
PARTNERSHIP TYPE
Sponsored Content
MY ROLE
I planned, filmed and edited the videos, wrote the captions and posted the content on TikTok.
DELIVERABLES
3 TikTok videos · 6 product photos · 3 captions
The brief
Petal Hour wanted to show how its skincare range could fit into a simple morning routine. The videos needed to explain the order of the products and show what the textures looked like on skin.
The idea
I made three videos from the same routine: a step-by-step guide, a closer look at the textures, and a shorter version for busy mornings. I kept the setting simple and filmed by a window so the products were easy to see.
Making the videos
Showing each step
I filmed the products in the order I used them, with close-ups of the amount, texture and finish. The captions explained each step without making the routine feel complicated.
Checking the details
I shared the edits with Petal Hour to check the product names and instructions. I then made the agreed changes and added a clear note that the videos were sponsored.
Ready to share
I posted the finished videos on TikTok and took product photos for the brand to use alongside them. The photos showed the bottles, textures and full range together.
Project results
The three TikTok videos received 1.08M organic views and 64.8K engagements in their first 30 days. The engagement rate was 6.0% by views. Engagements include likes, comments, shares and saves.
Brand feedback
“Maya understood our brief and made the products feel like a natural part of her morning routine. She explained each step clearly, and the videos had the personal feel we wanted for the campaign.” — Linh Tran, Brand Marketing Manager, Petal Hour
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