Seven everyday outfits for Soft Corner
I put together seven everyday outfits from Soft Corner’s collection and made four videos and eight photos for the brand to share on its own channels.
PARTNERSHIP TYPE
UGC Production
MY ROLE
I chose the outfits, planned the shots, filmed and edited the videos, and took the product photos.
DELIVERABLES
4 videos · 2 opening options per video · 8 product photos
The brief
Soft Corner wanted people to see how its clothes could work for office days, casual outings and weekends. The content needed to show complete outfits as well as the fit and fabric of each piece.
The idea
I put together seven outfits using a small group of pieces. Changing a top, a layer or a pair of shoes helped show how the same clothes could be worn in different ways, without buying a whole new wardrobe.
Making the content
Choosing the outfits
I tried the combinations before filming and chose looks I would wear myself. I kept the styling simple so viewers could picture using the ideas with clothes they already owned.
Showing the fit and fabric
I filmed full outfits, movement and close-ups of the details. I also took photos of the pieces together, so the brand could show both a complete look and the individual products.
Giving the brand options
I edited four short videos, with two opening options for each one. After the brand’s feedback, I sent the finished videos and photos for its TikTok and Instagram channels.
Project results
Soft Corner shared the four videos on its TikTok and Instagram channels. In the first 30 days, the videos received 428K organic views and 23.5K engagements, including 3.8K saves. Engagements include likes, comments, shares and saves.
Brand feedback
“Maya turned our collection into outfit ideas that were easy to picture wearing. The videos showed the fit and fabric clearly, and everything arrived on time, ready for us to publish.” — Content Manager, Soft Corner
Other Projects
Let’s Work Together
Are you a brand looking to collaborate? Let's create something great together.
Typically responds within 24–48 hours.
